WORKING TOWARDS ROSEMOUNT FASHION WEEK 2011

So I don't know if I have mentioned it before, but I work for a (amazing!) boutique public relations company. And in the last few weeks we have been working towards Rosemount Australian Fashion Week happening in Circular Quay, Sydney. The festival in on next week boasting a runway collection from Zimmerman.. Alex Perry, Lisa Ho, Miss Unkon, and of course the two labels we represent: TerriDonna and Foxton Danger.

And for this, I got the amazing opportunity to head the online PR/Marketing work for both TerriDonna and Foxton Danger. I know.. this blew my mind too!

So what did I do?
Well, basically I got to be in charge of this whole online public relations campaign. I had to devise and propose the campaign, get it approved and then actually execute it. I even got my own team to help me toward fashion brilliance!

So I have some fruits of my labour to show you...





Concept & Design: Kasturi Shan
Models: Brooke Wade & Naomi Lawrence
Clothes: TerriDonna Swimwear
Hair & Make Up: Model's Own
Sponsors: 99 Bikes (for this particular shoot, but for the whole show its RMK Shoes and Saralli Designs)

Thank you to the amazingly talented girls at St. Margarets with all your help on this one and of course Brittany, my Wednesday intern buddy!

I got to exercise my public relations & new media mind for my of fashion. Its how I like it.